The Concept of Value in Plastic Surgery
Posted on 01 May 2008 | Category: dr barry eppley, indianapolis, plastic surgery
Cosmetic plastic surgery is very unique from traditional medicine in one significant way….it is elective. The ‘problems’ treated do not absolutely need to be treated, operating on them is elective. Therefore, one of the contributing factors used in deciding whether to go with one treatment or another is the concept of value. What result am I going to get for what I am paying? That is a key question. While not talked about in most other areas of traditional medicine (if you break your leg, you don’t debate with your doctor about the economics of one treatment option versus another), the issue of value and outcome is actually of great significance in cosmetic treatments/surgery. While it is rarely talked about, I find it to be a very significant issue in most patient’s minds.
In discussing various treatment options for any particular problem in cosmetic plastic surgery, I always compare the various treatment options in terms of outcome and cost. I have learned over the years that one of the issues that makes a contribution to a patient’s interpretation of a satisfactory result is their assessment of….did I get a good result based on what I paid? Did I get good value for my economic efforts? Patients can live with less than a perfect result if they think they got a good value. Patients tend to get unhappy, even with a reasonable result, if they feel that they ‘overpaid’.
Dr Barry Eppley
http://www.eppleyplasticsurgery.com
Clarian North Medical Center, Carmel, Indiana
Clarian West Medical Center, Avon, Indiana
Indianapolis
