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One of the important elements of facial beauty, if not the most important, is symmetry. The more symmetric the two halfs of the face are, the more attractive one is rated to be. This is frequently seen in illustrated TV commercials and print ads. When the person shown is sick or ill, their face is drawn slightly off or asymmetric. When they are treated and cured, their face becomes symmetric. Look carefully at pharmaceutical advertisements. This has also been proven by a well established photographic technique, pairing two halfs of one’s face. (two rights and two lefts made by mirror images) The closer the two halfs look the more attractive one’s face is.

Dr. Barry Eppley

Indianapolis, Indiana

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