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While women make up the vast majority of plastic surgery and skin care patients and always will, the number of men having procedures and using advanced forms of skin care is increasing. While just a few percent of the total beauty pie decades ago, it is now around 10% of almost 9 million procedures performed.. The most common male plastic surgery procedures has not changed much, rhinoplasty, eyelid tucks, facelift, liposuction and gynecomastia reduction, but the number having them has. Interestingly the number of men using skin care products accounts for almost half of all beauty products sold. The most popular beauty product is eye creams and acne products, probably representing the difference between middle-aged and teen age males. But men are prone to not buying their own products but frequently borrow from their spouses. (up to 25% say that they do) Male interest in topical skin care is reflected by the development of complete male product lines by every major manufacturer.

Dr. Barry Eppley

Indianapolis, Indiana

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