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Male and female midface implant strategies differ less by implant type and more by shape, vector, and projection philosophy. The goal is to reinforce sex-specific skeletal cues rather than simply “add volume.”

Core Aesthetic Differences

Feature

Male Strategy

Female Strategy

Dominant cue

Structure & angularity

Soft contour & curvature

Projection emphasis

Lateral / horizontal

Anterior / vertical

Cheek highlight

Flat, straight plane

High, rounded apex

Width

Maintained or widened

Avoid excess width

Aging correction

Structural support

Volume restoration

Male Midface Implant Strategy

Primary goals

  • Strengthen zygoma and lateral cheekbone
  • Maintain a flatter anterior cheek
  • Avoid a “puffy” or feminized look

Implant design principles

  • Malar-focused, minimal submalar volume
  • Emphasis on lateral projection, not forward roundness
  • Straight-line contours from zygoma to mandible
  • Raise implant height to avoid cheek “apple”

Common mistakes

  • Too much anterior projection ? soft/feminine cheek
  • Submalar overfill ? “inflated” look
  • Excess medial width ? effeminate midface

Ideal candidates

  • Men with flat or underdeveloped zygomas
  • Masculinization procedures
  • Combined with jaw/chin augmentation cases

Female Midface Implant Strategy

Primary goals

  • Create a high, soft cheek apex
  • Restore youthful volume
  • Smooth lid–cheek and nasolabial transitions

Implant design principles

  • Anterior malar + submalar blend
  • Vertical lift illusion rather than width
  • Higher cheek apex placement
  • Curved contours and gentle transitions

Common mistakes

  • Too much lateral width ? heavy midface
  • Over-projection ? unnatural “done” look
  • High-volume implants without soft tissue support

Ideal candidates

  • Midface volume loss or flattening
  • Facial rejuvenation patients
  • Those seeking cheek highlight rather than structure

Stock vs Custom Midface Implants by Sex

Men

  • Stock implants can work for mild enhancement
  • Custom preferred for:
    • Precise lateral projection
    • Symmetry control
    • Avoiding anterior fullness

Women

  • Stock implants work well for volume restoration
  • Custom favored for:
    • Subtle contour control
    • Tear trough / lid-cheek support
    • Revision cases

Adjunct Procedures (Sex-specific)

Men

  • Jawline implants
  • Chin widening/lengthening
  • Brow ridge or orbital rim augmentation

Women

  • Lower blepharoplasty
  • Fat grafting
  • Facelift or midface lift

Bottom line

  • Male midface augmentation = structure, angles, restraint
  • Female midface augmentation = contour, apex, softness
  • Implant shape and placement matter more than size
  • Overcorrection is the #1 cause of sex-incongruent results

Dr. Barry Eppley

World-Renowned Plastic Surgeon

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