Background: Augmentation of the cheeks has been done almost as long as that of the chin. Historically done with implants and far more commonly today with synthetic fillers and fat. Besides the evolving methods to create a cheek augmentation effect, the aesthetic trends towards the desired cheek augmentation effect have also changed.
For most women the desired cheek augmentation effect is a more anterior oval fullness involving the malar-submalar cheek areas. Some refer to this as an ‘apple cheek’ look, creating enhanced fullness below and around the primary cheek bone. (zygomatic body) It is important to note that some of this type of cheek augmentation is off of the bone, so it is really a combined hard and soft tissue type of facial augmentation. This is reflected in the different styles of cheek implants that are available today whose shapes are designed to augment various zones around this area.
While this may be an aesthetic cheek augmentation desire for some women, it is almost never the desire for men who seek enhanced cheeks. The male goal is to have an enhanced cheekbone structure, making the existing cheekbones more visible. Anatomically this refers to the horizontal bone line from the infraorbital rim across the zygomatic body and back along the zygomatic arch. This form of skeletal cheek augmentation stays completely on the bone and, not surprisingly, is called the high cheekbone look. There may be different thicknesses or amounts of augmentation along this line based on patient preferences. Currently no standard cheek implant styles can create this midface effect.





custom infraorbital malar implants in a male Dr Barry Eppley IndianapolisThe high cheekbone look can only currently be achieved by a custom implant approach. There are a lot of variables to decide in the design for which there us no exact science in doing so. It takes a a lot of experience with these designs to learn what does and does not work well. Knowing how to get back along the zygomatic arch and place the implant through a limited lower eyelid incision while a avoiding after surgery lid abnormalities is a learned skill.
Case Highlights:
1) The high cheekbone look is created by making a horizontal augmentation line along the infraorbital rim back along he zygomatic arch.
2) Many custom infraorbital-malar implants are placed through a lower eyelid subciliary incisional approach which has the least risk of malpositioning.
3) The key dimensions in infraorbital-malar implants is its thickness as it turns the curve around the main cheekbone. (zygomatic body)
Dr. Barry Eppley
Indianapolis, Indiana






